La società del domani: La ristrutturazione del legame sociale tra pandemia e trasformazione digitale

Abstract

Abstract
At the time of Covid-19 pandemic, another emergency also stimulated the debate
of the scientific community: infodemic. Infodemic – according to Manfredi (2015) – is

a “disinformation pandemic”, a communicative crisis characterized by the “overabun-
dance” (Bloomfield et al., 2021) and the “viral spread” (Gruzd et al., 2021) of informa-
tion and data online and offline about the health emergency. Fake news, erroneous or

sometimes conflicting information, alternative visions to the mainstream punctuated
the communicative universe and produced a symbolic “pollution” (Douglas, 2021;
Camorrino, Savona, 2023). More precisely, the edge between true and false seemed
to fade. In this sense, the analysis of vaccine hesitancy will help highlight the role of
the infodemic in the spreading of some different imaginaries linked to the pandemic.
Among these, I will focus the attention on the conspirative imaginary. Explore – thanks
to the Cultural theory and Cultural Sociology perspectives – the effects that infodemic
may have produced on social practices and social bonds is the aim of this paper.