Sfilare nell’Iperspazio: riflessioni sul futuro della moda nel digitale, da Tomb Rider al Metaverso

Abstract

The current media landscape features unprecedented advances in technology, such as AI, VR, AR, and the metaverse, making sophisticated tools accessible to many. The Covid-19 pandemic accelerated the adoption of digital habits due to limited social interactions, boosting platforms that simulate social experiences. Fashion, profoundly linked to physical interaction, has seen a decline in traditional consumption, while at the same time facing new possibilities and challenges. However, new technologies are revolutionizing fashion, with synergies between digital media and fashion creating new opportunities. This study analyses, through a visual analysis, the Tomb Raider franchise, linked to previous narratives, and Metaverse Fashion Week, which is connected in a double thread with the new dynamics underway, with the aim of illustrating these trends, highlighting the interaction between digital and physical fashion and the challenges ahead.